CarPark Revenue Management System

Beskrivning

The purchase and the contract to be signed covers a Car Park Revenue Management (CPRM) system to ensure effective price models for parking for all purses to Swedavia customers as well as achieve increased profit from the parking product for Swedavia through proactive pricing. It shall enable use of differentiated dynamic pricing based on actual demand per car park. To achieve this, a need exists to proactively work with dynamic and differentiated pricing models via a CPRM system and thereby attracting different customer groups. By that Swedavia can maximize revenue at any given time by increasing the occupancy rate as well as increased average price. CPRM should not only recommend and apply optimal pricing but also provide critical data-driven insights to maximize revenue and management control, for both pre-bookings and drive-ups.