Marketing Services

Beskrivning

To promote interest and trust in Sweden around the world, SI needs to engage in a variety of marketing activities towards different international target audiences outside of Sweden. These marketing activities include a variety of areas including, nation branding, education promotion, cultural promotion and more. While SI is a public agency that works with communication, it has limited competency in working with paid media or in developing a strategy for how to efficiently reach out to our different target audiences. Furthermore, managing paid advertising campaigns requires a significant amount of time and competence to make efficient use of resources. To assist in our marketing activities, SI is seeking the assistance of a supplier with expertise in developing, executing and managing marketing and advertising campaigns who can help us better reach our target audiences and help us spend money on the right channels.