Service Providers for the EU Funded Promotion Campaign in Germany, France and the Netherlands

Beskrivning

This campaign is a B2B-focused information and promotion campaign targeting food industry professionals. It is not a consumer or retail advertising campaign. The campaign is: - Educational and informational - Trade-oriented and professional - Generic and non-commercial (no brands, no price promotion). Objectives The communication activities shall: - Increase awareness of the sustainability, traceability and environmental performance of European oat ingredients - Strengthen the position of European oats as a competitive alternative to non-EU grains - Encourage uptake and application of oat ingredients in food manufacturing. Target Groups - Food manufacturers and ingredient buyers - Product developers and R&D professionals - Trade media and sector influencers - Other B2B stakeholders in the agri-food sector Geographic Scope Germany, France, and the Netherlands. Scope of Work The selected communication agency will be responsible for implementing the approved campaign activities, including: - Strategic communication planning - Development and execution of B2B communication actions - Content creation and PR for trade media - Digital communication and campaign visibility - Event-related communication support